Loewe Anagram Tote: a backstory

I’ve heard of Loewe of course; its hard to ignore Loewe’s prominence in the fashion industry, presence in social media, and high ownership rates among my friends.

Yet, my personal encounter with Loewe happened almost by accident. A close friend had fallen in love with the Loewe Puzzle Bag and dragged me to the local boutique with her. I’ve never been particularly enamoured with the Puzzle Bag, so while the friend was checking that out, I wandered about and chanced upon this.

Chanel Coco Handle in medium sized and black caviar leather bag review

Loewe Anagram Tote in calfskin leather (left) and canvas jacquard (right)

Around that time, around Spring Summer 2021, Loewe had released a new Anagram Jacquard Collection, and one of the items that caught my eye was the Loewe Anagram Tote.

It came in two sizes, and both totes had Loewe’s iconic Anagram logo patterned within soft canvas jacquard.

I did not immediately purchase the bag, and in fact was on the fence for about two months. However, after repeatedly going back to the store to try it on, I couldn’t resist it anymore saw that there’s a place for this bag in my collection.

Structure of the Loewe Anagram Tote

The Loewe Anagram tote comes in two sizes:

  • Mini: 22cm x 19.5cm x 8.2cm (newly released in Fall Winter 2022)
  • Small: 29cm x 25cm x 14cm
  • Medium: 32.5cm x 30cm x 17.5cm

The one I personally own is in Small.

Chanel Business Affinity review

Iconic Anagram symbol in the front

This is an extremely structured tote bag.

The Loewe Anagram tote has calfskin and grained leather versions.

Mine is crafted in canvas jacquard – a hard wearing canvas – on the outside, and has leather straps and inner workings made out of calfskin.

Personally, I chose the canvas versions because it is much lighter than the leather version.

Chanel Coco Handle in medium sized and black caviar leather bag review

Plain dark grey behind

Major plus point: the Loewe Anagram tote has both braided top leather handles (for a firmer grip on hand carry) and softer calfskin leather shoulder straps (for a comfortabe shoulder bag).
Chanel Coco Handle in medium sized and black caviar leather bag review

Double Hold: Firm Handles + Shoulder Straps

The inner lining, done entirely in calfskin, feels super soft and luxurious. 
Chanel Coco Handle in medium sized and black caviar leather bag review

Top view

Chanel Coco Handle in medium sized and black caviar leather bag review

x2 small inner pockets

While the bag is very structured, there is an option to secure it a little more with the calfskin tie fastening.
Chanel Coco Handle in medium sized and black caviar leather bag review

Notice the thin leather strings?

Initially, I was slightly worried about pulling the calfskin tie fastenings too hard, but they have been very hardy and remain firmly attached.
Chanel Coco Handle in medium sized and black caviar leather bag review

Tied a bow

What fits in the Loewe Anagram Tote

x2 A5-sized notebooks, cosmetic pouch, long wallet (the Hermes long Bearn wallet), x1 key holder,  x2 card holders, and x1 water bottle.

Classic Coco Handle in medium sized and black caviar leather bag review

What fits in the Loewe Anagram Tote

Starting off empty:
What fits in the Chanel Coco Handle in medium sized and black caviar leather bag review

Tote open, straps aside

First, cardholders. The two inner pockets are made for these – easy slide in, easy slide out.
What fits in the Chanel Coco Handle in medium sized and black caviar leather bag review

Cardholders: one per pocket

Next up: a couple of books.
What fits in the Chanel What fits in the Coco Handle in medium sized and black caviar leather bag review

Two A5 notebooks. The thicker one is about an inch in width.

Add in a tall water bottle.
What fits in the Coco Handle in medium sized and black caviar leather bag review

Water Bottle

Next is the Hermes long Bearn wallet in Ostrich leather. It’s one of my favourite wallets ever.
What fits in the Chanel Business Affinity bag
There’s also the cosmetic case of the day, along with its essentials.
What fits in the Coco Handle in medium sized and black caviar leather bag review

Hand sanitizer, some lip products, eyeshadow compact

What fits in the Coco Handle in medium sized and black caviar leather bag review

Zip it up…

I don’t usually carry such a large cosmetic case (in fact I usually carry loose cosmetic pieces as they are, or in a much smaller case such as in the chanel mini o’case or the LV mini pochette) – but with tote bags, there’s plenty of space, and this is just to show how much it can fit.

Throwing in the cosmetic case alongside the key holder.

What fits in the Coco Handle in medium sized and black caviar leather bag review

And there’s still room for more – totally possible to add sunglasses, a jacket, or snacks.

Mod Shots

For reference, I am short. I am 154cm tall, or a little over 5 feet.

As the Loewe Anagram tote has two sets of handles (the firmer and shorter braided handles, plus the softer and longer calfskin leather straps), the carrying length is mildly ‘customizable’.

On the crook of the arm:

Chanel Business Affinity mod shots

Using the shorter and firmer handles

Mod Shots of the Coco Handle in medium sized and black caviar leather bag review

Using the softer and longer leather straps

The strap is generally comfortable; the bag has a good weight to it without being too heavy, and the strap does not easily slide off the shoulders.
Mod Shots of the Coco Handle in medium sized and black caviar leather bag review

Only the longer straps can hang from the shoulders

Of course, it can be used as a normal handheld bag as well. If handheld, though, I personally prefer holding it on the shorter, firmer handles. Gives a better grip.
Mod Shots of the Coco Handle in medium sized and black caviar leather bag review

Handheld

Overall Pros and Cons

Pros of the Loewe Anagram tote

  • Maintains the structure very well, despite repeated usage. I have brought this to work several times, and I use it rather roughly. Durability-wise, it has held up extremely well.
  • Given the cost of luxury bags these days, this is a good entry-level piece. At the time of purchase, it was a little over SGD2k. Even with a slight price increase, it may still be worth it (for now).
  • If you want something more unique, the Loewe Anagram tote is less ubiquitous / common than tote bags from other equally well-renowned fashion houses (e.g. the LV Neverfull, YSL shopping tote, or Chanel Deauville).
  • Comes in both leather and canvas versions, usually in neutral colours (at the time of writing, I’ve seen the bags in brown, ecru/white, black) that goes with everything.
  • Wanna elevate your look? Carry a small structured tote like this one. The bag looks amazing no matter what i’m wearing: jeans and tee, workwear, and even a flower-patterned dress.
Mod Shots of the Coco Handle in medium sized and black caviar leather bag review

with something dressier

Mod Shots of the Coco Handle in medium sized and black caviar leather bag review

A little structured tote in black and dark grey: goes with anything

Cons of the Loewe Anagram tote

  • Poorer resale value compared to other more-famous totes (e.g. LV Neverfull, Chanel Deauville, YSL Shopping tote). Not surprising, given that the bag is less well known.
  • Security: this tote is relatively wide-mouthed and VERY open. The structure is easy to get in-and-out, but it maintains that open-ness. Yes, there are little leather straps to tie and close the bag a little, but it’s generally tedious so most people wouldn’t bother. OK to use in Singapore, but depending on where you live, it may not be ideal if pickpockets are around.
  • At this point, it is unclear if this bag will be here for the long haul. While I don’t consider it a ‘trendy’ bag due to the classic and simple silhouette, this may or may not be one of those seasonal items that disappear after a few years – it’s really hard to say.

Hope this helps anyone who’s thinking of getting the bag.

Thanks everyone for reading!

Note: If you love bags, feel free to follow me on Social Media. Especially on instagram; i post lots of bag pictures there and would love for you to join me on my bag journeys.

Classic Coco Handle in medium sized and black caviar leather bag review

Love the blank on grey on the light grey couch

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